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Training Courses

Certified Business Development Professional – Preparation Course

Course Code
ML152
Category
Management And Leadership
Course ID
3000
Course Outline

Course Overview

This DIXONTECH program is designed to prepare professionals for global certification in Business Development by mastering strategic growth principles, client acquisition, and revenue optimization. The course blends proven frameworks with modern tools to enhance organizational competitiveness and market positioning. Participants will learn to identify opportunities, build value propositions, and drive sustainable business expansion across diverse sectors.

TRAINING TOPICS

  • Foundations of Business Development and Growth
  • Strategic Planning and Opportunity Identification
  • Customer Relationship Management (CRM) Strategies
  • Prospecting, Lead Generation, and Sales Pipelines
  • Negotiation and Deal-Closing Techniques
  • Market Research and Competitive Intelligence
  • Business Model Innovation and Value Proposition Design
  • Strategic Partnerships and Alliances
  • Key Account Management and Retention
  • Certification Preparation and Examination Review

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

Apply international standards and strategic tools to achieve business growth and certification readiness.

  • Identify and evaluate business opportunities
  • Develop comprehensive business development strategies
  • Strengthen customer and stakeholder relationships
  • Apply modern sales and negotiation techniques
  • Design effective value propositions
  • Manage key accounts for retention and growth
  • Build global partnerships and alliances
  • Prepare for professional certification exams

TRAINING IS TAILORED TO:

Professionals seeking to advance their expertise in business development and certification readiness.

  • Business development managers and officers
  • Sales and marketing professionals
  • Strategic partnership managers
  • Entrepreneurs and startup founders
  • Corporate planning executives
  • Customer relationship specialists
  • Product development and innovation leaders
  • Business consultants and advisors

TRAINING METHODOLOGY:

DIXONTECH’s methodology combines certification-focused learning with practical simulations. Real business cases, interactive workshops, and peer discussions enhance analytical, negotiation, and decision-making skills. Participants will engage in diagnostic tools, scenario-based exercises, and knowledge assessments to ensure full readiness for professional certification exams.

DAY 1:

BUSINESS DEVELOPMENT FUNDAMENTALS AND STRATEGY ALIGNMENT

  • Definition, scope, and objectives of business development
  • Aligning business development with organizational strategy
  • Key roles and responsibilities in BD functions
  • Understanding markets and customer segments
  • Core competencies of successful BD professionals
  • Stages of the business development lifecycle
  • Key performance indicators in business development

DAY 2:

OPPORTUNITY IDENTIFICATION AND MARKET ANALYSIS

  • Strategic opportunity mapping and assessment
  • Market research techniques and competitive intelligence
  • Analyzing customer needs and buying behavior
  • Building and validating business cases
  • Financial feasibility and risk assessment tools
  • Opportunity prioritization and decision-making frameworks
  • Translating opportunities into business strategies

DAY 3:

CLIENT RELATIONSHIP MANAGEMENT AND NEGOTIATION SKILLS

  • Building long-term customer relationships
  • CRM systems and digital engagement tools
  • Effective communication and persuasion strategies
  • Negotiation planning and value-based negotiation
  • Handling objections and resolving client conflicts
  • Relationship marketing and client retention techniques
  • Measuring and enhancing client satisfaction

DAY 4:

SALES PIPELINES, PARTNERSHIPS, AND GROWTH MODELS

  • Structuring sales pipelines for business success
  • Lead generation and qualification strategies
  • Strategic partnerships and alliance management
  • Value chain optimization and collaboration models
  • Business model innovation and scalability design
  • Key account management best practices
  • Integrating technology in BD and sales processes

DAY 5:

CERTIFICATION PREPARATION AND BUSINESS EXCELLENCE

  • Certification syllabus and domain review
  • Key knowledge areas and practice sessions
  • Mock assessments and exam readiness tips
  • Ethical standards and professional conduct in BD
  • Reviewing real-world business development case studies
  • Building personal and corporate BD strategies
  • Developing a post-course action and improvement plan

 

Course Schedule

Discounts and Registration

Group & Corporate Discounts:
Available for companies enrolling multiple participants to help maximize ROI.
Individual Discounts:
Offered to self-sponsored participants who pay in full and upfront.
Registration Process:
Corporate nominations must go through the client’s HR or Training department.
Self-nominations must be prepaid via the “payment by self” option.
Confirmation:
All registrations are subject to DIXONTECH’s approval and seat availability.
Refunds:
Provided in case of course cancellation or no seat availability.
Tax Responsibility:
Clients are responsible for any local taxes in their country.