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Training Courses

Communication for Development and Social Impact

Course Code
ML74
Category
MANAGEMENT AND LEADERSHIP
Course ID
2863
Course Outline

Course Overview

This DIXONTECH program explores how strategic communication drives social change, community empowerment, and development goals. It equips professionals with innovative tools to design and implement impactful communication strategies for public awareness, behavioral change, and sustainable development initiatives. Participants will learn to manage media campaigns, community engagement, and digital storytelling to amplify social transformation.

TRAINING TOPICS

  • Foundations of Development Communication
  • Strategic Communication for Social Change
  • Audience Analysis and Behavior Insights
  • Media Planning and Public Awareness Campaigns
  • Community Mobilization and Stakeholder Engagement
  • Storytelling for Social Impact
  • Monitoring and Evaluating Communication Outcomes
  • Crisis Communication in Development Contexts
  • Communication Ethics and Cultural Sensitivity
  • Digital Media and Innovation for Change

BY THE END OF THIS TRAINING COURSE, DELEGATES WILL BE ABLE TO:

Acquire the ability to design, deliver, and evaluate communication strategies for sustainable social impact.

  • Develop effective development communication strategies
  • Apply participatory communication methods
  • Engage communities through inclusive dialogue
  • Design media plans for awareness campaigns
  • Evaluate communication effectiveness using data
  • Promote transparency and accountability in messaging
  • Manage stakeholder relationships strategically
  • Use storytelling to influence social behavior

TRAINING IS TAILORED TO:

Professionals working to strengthen communication in social, governmental, or development environments.

  • Communication and Media Specialists
  • Development Project Managers
  • NGO and Civil Society Leaders
  • Public Information Officers
  • Government Policy Advisors
  • CSR and Sustainability Managers
  • Social Entrepreneurs and Change Agents
  • Academics and Researchers in Development Studies

TRAINING METHODOLOGY

The course integrates interactive workshops, real-world case studies, and simulation exercises to deepen understanding. Through DIXONTECH’s hands-on learning approach, participants will design and test communication strategies, analyze case projects, and engage in group collaboration to strengthen impact measurement and sustainability outcomes.

DAY 1
UNDERSTANDING DEVELOPMENT COMMUNICATION FOUNDATIONS

  • Exploring evolution of development communication
  • Identifying key development communication theories
  • Linking communication to sustainable development goals
  • Analyzing audiences and community behaviors
  • Understanding media’s role in social development
  • Reviewing global case studies and lessons learned
  • Building frameworks for social communication planning

DAY 2
STRATEGIC COMMUNICATION FOR SOCIAL CHANGE

  • Setting measurable development communication objectives
  • Crafting messages for awareness and action
  • Integrating participatory communication tools
  • Coordinating campaigns with community stakeholders
  • Building coalitions for public engagement
  • Adapting strategies to local cultural contexts
  • Aligning communication with institutional missions

DAY 3
MEDIA, STORYTELLING, AND DIGITAL ENGAGEMENT

  • Designing impactful awareness campaigns
  • Harnessing social media for advocacy
  • Applying storytelling for social transformation
  • Creating emotionally engaging visual narratives
  • Managing digital communication channels effectively
  • Encouraging citizen participation through online tools
  • Measuring reach and engagement metrics

DAY 4
COMMUNITY ENGAGEMENT AND STAKEHOLDER MANAGEMENT

  • Identifying key stakeholders in social projects
  • Conducting community needs and perception analysis
  • Facilitating participatory dialogue and co-creation
  • Developing inclusive communication channels
  • Managing conflict through transparent communication
  • Strengthening partnerships across social sectors
  • Ensuring ethical and responsible messaging

DAY 5
IMPACT ASSESSMENT AND SUSTAINABILITY PLANNING

  • Designing monitoring and evaluation frameworks
  • Measuring behavioral and social change indicators
  • Reporting and visualizing communication results
  • Integrating communication into project lifecycles
  • Ensuring long-term impact and sustainability
  • Building communication capacity in organizations
  • Creating a strategic communication action plan

 

Course Schedule

Discounts and Registration

Group & Corporate Discounts:
Available for companies enrolling multiple participants to help maximize ROI.
Individual Discounts:
Offered to self-sponsored participants who pay in full and upfront.
Registration Process:
Corporate nominations must go through the client’s HR or Training department.
Self-nominations must be prepaid via the “payment by self” option.
Confirmation:
All registrations are subject to DIXONTECH’s approval and seat availability.
Refunds:
Provided in case of course cancellation or no seat availability.
Tax Responsibility:
Clients are responsible for any local taxes in their country.