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Training Courses

Mastering Public Relations: Strategies, Media Relations, and Crisis Management

Course Code
MPR02
Category
MEDIA AND PUBLIC RELATIONS
Course ID
2358
Course Outline

Course Overview

This advanced DIXONTECH training develops high-impact capabilities in strategic public relations, professional media engagement, and crisis communication management. The course integrates global best practices, reputation protection frameworks, and real-world crisis scenarios to strengthen organizational credibility. Participants will master structured PR strategies, media relationship management, and crisis response planning aligned with institutional objectives and leadership accountability.

TRAINING TOPICS

  • Strategic Public Relations Planning
  • Professional Media Relations Management
  • Reputation and Trust Building
  • Crisis Communication Strategy
  • Executive Messaging and Media Handling

By the end of this training course, delegates will be able to:

  • Develop integrated public relations strategies
  • Manage media relations professionally and confidently
  • Lead crisis communication responses effectively
  • Protect institutional reputation under pressure
  • Align PR activities with strategic objectives
  • Evaluate communication performance and impact

TRAINING IS TAILORED TO

  • Public relations managers and specialists
  • Corporate communication professionals
  • Media relations officers
  • Government communication teams
  • NGO and international organization staff
  • Senior executives and spokespersons

TRAINING METHODOLOGY

The program combines expert-led briefings, real-life case studies, crisis simulations, media role-play exercises, and group workshops. Participants apply advanced frameworks to realistic scenarios, ensuring practical skill development, strategic thinking, and confident communication performance in high-stakes environments.

DAY 1

Strategic Foundations of Public Relations

  • Role of PR in organizational strategy
  • Strategic communication planning frameworks
  • PR objectives, positioning, and alignment
  • Stakeholder identification and segmentation models
  • Reputation management principles and ethics

DAY 2

Mastering Media Relations

  • Media landscape analysis and mapping
  • Building long-term journalist relationships
  • Crafting effective press releases and stories
  • Managing media inquiries and interviews
  • Proactive media engagement strategies
  • Media monitoring and coverage evaluation

DAY 3

Executive Messaging and Public Communication

  • Message development and narrative control
  • Spokesperson roles and responsibilities
  • Public speaking for media environments
  • Handling difficult questions professionally
  • Consistency and credibility in messaging

DAY 4

Crisis Communication and Reputation Protection

  • Types of crises and escalation patterns
  • Crisis communication planning frameworks
  • Media response under crisis pressure
  • Stakeholder communication during emergencies
  • Post-crisis evaluation and trust recovery
  • Reputation risk assessment techniques

DAY 5

Integrated PR Performance and Sustainability

  • Measuring PR effectiveness and impact
  • Communication KPIs and reporting tools
  • Aligning PR with leadership decision-making
  • Continuous improvement in PR strategies
  • Building resilient communication systems

 

Course Schedule

Discounts and Registration

Group & Corporate Discounts:
Available for companies enrolling multiple participants to help maximize ROI.
Individual Discounts:
Offered to self-sponsored participants who pay in full and upfront.
Registration Process:
Corporate nominations must go through the client’s HR or Training department.
Self-nominations must be prepaid via the “payment by self” option.
Confirmation:
All registrations are subject to DIXONTECH’s approval and seat availability.
Refunds:
Provided in case of course cancellation or no seat availability.
Tax Responsibility:
Clients are responsible for any local taxes in their country.