CERTIFIED SALES PROFESSIONAL

TRAINING OVERVIEW

Embark on a transformative journey towards becoming a “Certified Sales Professional” with DixonTech. Our comprehensive training program is meticulously designed to empower individuals with the skills and knowledge needed to thrive in the ever-evolving realm of sales. From mastering fundamental sales techniques to honing advanced negotiation strategies, participants will be equipped with the tools essential for success in today's competitive market. As Zig Ziglar famously said, “You don't have to be great to start, but you have to start to be great.” This quote encapsulates the essence of our program, emphasizing the importance of taking the first step towards professional growth. Join us at DixonTech, where excellence in sales is not just a goal but a tangible outcome of our innovative training approach.

TRAINING TOPICS

• Introduction to Sales Techniques
• Understanding Customer Behaviour
• Building and Managing Sales Relationships
• Sales Negotiation Strategies
• Sales Performance Evaluation

By the end of this training course, delegates will be able to

• Identify and implement effective sales techniques
• Understand and adapt to various customer behaviours
• Cultivate and maintain strong sales relationships
• Employ successful negotiation strategies
• Evaluate and improve sales performance

TRAINING IS TAILORED TO

• Sales professionals at all levels of experience
• Sales managers and team leaders
• Business development executives
• Entrepreneurs and small business owners
• Anyone looking to enhance their sales skills and advance their career

TRAINING METHODOLOGY

At DixonTech, our training methodology is carefully crafted to ensure maximum engagement and learning retention. Through a combination of interactive lectures, case studies, role-playing exercises, and group discussions, participants will have the opportunity to learn from both instructors and peers. Our experienced trainers provide personalized guidance and feedback, helping participants apply theoretical knowledge to real-world scenarios. Additionally, we leverage technology and multimedia resources to enhance the learning experience and cater to different learning styles. By fostering a collaborative and dynamic learning environment, we ensure that participants gain practical skills and insights that they can immediately apply in their professional roles.

DAY 1:

INTRODUCTION TO SALES TECHNIQUES

• Understanding the Sales Process
• Prospecting and Lead Generation
• Effective Communication Skills in Sales
• Handling Sales Objections
• Closing Techniques

DAY 2:

UNDERSTANDING CUSTOMER BEHAVIOUR

• Customer Psychology and Buying Motivations
• Customer Needs Analysis
• Building Rapport with Customers
• Handling Difficult Customers
• Cross-selling and Up-selling Strategies

DAY 3:

BUILDING AND MANAGING SALES RELATIONSHIPS

• Relationship Selling vs. Transactional Selling
• Building Trust and Credibility
• Account Management Strategies
• Customer Relationship Management (CRM) Systems
• Maintaining Long-term Customer Loyalty

DAY 4: SALES NEGOTIATION STRATEGIES

• Principles of Negotiation
• Preparation and Planning for Negotiation
• Win-Win Negotiation Techniques
• Handling Price Negotiations
• Resolving Deadlocks and Impasses

DAY 5:

SALES PERFORMANCE EVALUATION

• Key Performance Indicators (KPIs) in Sales
• Sales Forecasting and Goal Setting
• Sales Performance Metrics and Analysis
• Continuous Improvement in Sales Performance
• Developing Personalized Sales Development Plans